Who Can I Trust to Take Care of My Porsche?
“Thank you. You put my mind at ease with your answer to my oil leak problem.
And thanks for the shop recommendation – made an appointment with them for next week”
Ryan B. of North Carolina
Become a Recommended Shop
Porsche owners turn to the web for recommendations of shops that can best help them. However, a web search will result in a list of 20+ local shops that claim to work on Porsche in any geographic area. You know most of those shops are just not that good.
So, how can a Porsche owner determine who to trust? And how do you get found first? Do you really think an owner believes they will get a solid recommendation for a highly skilled and experienced Porsche repair specialist from Yelp or a “me too, we work on everything” mechanic list?
How Good are Your Porsche Skills?
Until now, the question, “who can I trust my Porsche with?” has gone unanswered with a web search and usually requires more extensive research. Many busy Porsche owners just skip that and just pick a dealer – it’s an easier option.
At PcarWise, our goal is to answer the “who can I trust” question, by limiting the number of shops we refer our clients to – repair shop partners. We want to guide our clients to an exclusive set of shops within a geographic area. We want to know that we can trust those shops to solve problems and provide excellent customer service. Is that you?
Growing Your Business – Marketing Your Porsche Shop
The Porsche repair market is fractured. The needs of a Porsche owner can stretch from restoration of old coupes through maintenance of new SUVs. There are significant differences between the skills needed for air-cooled engine rebuilding and a 30K service on a Macan for a busy soccer mom! Somewhere in that range is your skill set and customers you can make money from. How do they find you?
The Wrong Kind of Work?
Many shops find themselves inundated with the wrong kind of work and a reluctance to turn away any new potential customer. At PcarWise, our focus is to bring you a consistent stream of the right kind of work that you can make money from. We designed our shop recommendations to match the needs of our customers to the specific skills of a shop. We don’t want to send you a Macan oil change, if your preferred customer is one with an air-cooled engine problem!
“I came across your website while doing research for a used 997.2 or 991.1.
I just want to send a quick note to thank you for an excellent website full of great info.
It’s good to know there is such a skilled indy shop local to me.”
Stan B. of Texas
We want to work with you to understand your skills and the type of Porsche customer you prefer. Then we exclusively refer business to you within a specific geography. You become our trusted partner to refer owners to. We want to make sure that a Porsche owner looking for a specific type of skill, can find you quickly and that you can do a perfect job for them.
What is Your Skill Set?
There is no one size fits all shop, so we categorize shops to help our clients understand what you can do and how you can satisfy their needs:
Specialist Porsche Shop
This type of shop works exclusively on Porsche. In some instances that will be air-cooled only or it may be water cooled only. The specialization maybe coupe orientated and may include work such as track prep, race car building and road style restorations etc. Requires very high level of diagnostic skills and equipment.
Advanced Diagnostic and Repair Shop
This type of shop typically works on multiple brands but has dedicated Porsche technicians and skills. Commonly able to provide outstanding support for a broad range of Porsche vehicles. Advanced diagnostic skills and equipment.
This type of shop has a high level of generalized Porsche skills and can help Porsche clients with the maintenance and basic diagnostic problems associated with their vehicle.
Race Car Services Shop
This type of shop focuses specifically on services for race cars. This may include chassis setup and race prep, fabrication and welding, machine shop services combined with race engine or transmission building.
This type of shop focuses on older vehicles and provides extensive restoration skills. This type of shop typically does not perform maintenance or diagnostic work on later vehicles.
What type of customer do you make money from?
- More of the right type of new customer
- Enhanced reputation
- Better ranking and authority
- Greater exposure
- Featured news articles
- The opportunity to make more money (that’s down to you)
Send Out a Few Postcards?
The world has changed. Your online presence, reputation and authority are absolutely critical to sustaining and growing your business in the future. I’m sure you remember when sending a few postcards out was enough marketing – those days are long gone. Today, you’ll probably find Pep-Boys ranks better for Porsche repair than you do! How can that be?
The authority of the site that points to you and recommends you as the place to go, is what counts to enhance your online reputation and your subject authority. Google considers a link and recommendations from PcarWise as extremely valuable. That’s why we are actively removing the links to the also ran shops. Because of our extensive content, Google rightfully believes our recommendation for a Porsche shop to be more valid than anyone else. We want to make sure that is 100% accurate, by only recommending the shops that can perform. Is that you?
First, we want to understand your business. Then we work with you to create a detailed enhanced page. The page is optimized to be shown in search results within a specific geography.
Your exclusive page is designed to provide potential customers with a quick and clear snapshot of who you are and what you do. The page is designed to demonstrate your Porsche skills, answer customer service questions, show experience and prompt potential matching customers to call you immediately.
Your detail page is a summary of answers to the Porsche specific questions a potential customer has before they commit to visit. Do you work on air-cooled cars? How much experience do you have with the Macan? Do you corner balance suspension? Can you program keys? Do you rebuild M96 engines? Do you perform IMS retrofits? And many more. Click to see a live example of a recommended shop
You fix the cars; we’ll do the marketing.
Many great shops have awful websites! Many awful shops have great websites!
What does a customer need in a small phone browser window to decide if you are the shop to call? We know the answers and exactly how to shape that information to your advantage. Amazing mechanics are rarely skilled marketers, so we create the enhanced page for you.
We will guide you through the relevant information needed and create the best view of your Porsche business on one page. The page is of course, device size compliant and mobile friendly. So, you’ll look good no matter what device your page is viewed on. The page is also optimized for the geographic area that you serve.
We make it easy for potential customers to decide you’re the place to go.
There’s no doubt that search engines love fresh, informative and technically accurate articles. This is why blogging has become so popular. Do you have time or the inclination to write blog articles? We know you don’t. But you need to.
Unlike those “mechanic lists,” we’re not going to just sit back and collect your money every month for doing nothing! We work with you continually to create and publish unique articles that feature your business, highlight technical fixes to problems you identify, share news of your achievements and constantly promote your business with fresh, quality content. From a customer and search engine perspective, this enhances your reputation, demonstrates your technical skills, proves your trustworthiness and raises your authority.
Let’s face it, you don’t have the time or inclination to write unique blog articles on a regular basis and even if you do, they don’t have the impact that ours do!
The monthly cost of our service ranges between $49 and $99 per month depending on your skill level and the type of shop:
$49.00 – Maintenance Shop
$59.00 – Race Car Service Shop
$59.00 – Restoration Shop
$79.00 – Advance Diagnostic & Repair Shop
$99.00 – Specialist Shop
Do the math – a single new customer can pay you back the annual cost of our service from a single job. Even something as simple as a brake service on a Porsche Cayenne will cover the cost. You can’t get that payback from any other form of marketing.